This is an introduction blog to some knowledge (basic) and vocabs I have learnt at Presence.
App's Skill Radar
- For any Mobile/Web/Internet startup, you need to know your advantages and disadvantages just so you don't get lured down a blind alley.
- This is appliable not only to Mobile Apps, but also to any modern startups (i.e. Website for delivery call, aka. Doordash/Palo Altos Delivery)
CPI
- Cost Per Install:
- Web: 0$
- Top tier compnay examples
- Any web era startups: Google, Yahoo, Portal sites
Muliplier
- How fast does the product spread, is it exponential or linear?
- Top tier compnay examples
- Uber, UberEats
Screen Time
- How long does your user spend on your app
- Top tier company examples
- Tiktok -> 100 Mins
- FB -> 45 Mins
- Bytedance Toutiao -> 75 Mins